I worked with UNUX designing their the visual identity and graphic pieces for social media.
UNUX is a digital design studio, specialized in UX/UI Design,
Branding and Digital Marketing.
Color Palette
The choice of the color palette was based on representing the brand's values:
creativity, professionalism, personality and confidence.
Font Family
In choosing the font family, the brand's commitment to minimalism played a pivotal role. Hence, Raleway, a sans-serif font, was meticulously selected. Complementing this choice, Playfair Display was chosen as the primary font for its seamless blend of classic elegance and modern aesthetics.
Style Guide
I was responsible for UNUX's image on social media, so I planned and designed the feed, which included Posts, Stories, and Instagram Highlights.
The feed represents UNUX's values as a brand in a consistent way.
The design has Call to Actions that encourages the user to interact with it, generating more engagement with the brand's social media.
Branding Questionnaire
I have created the Branding Questionnaire in PDF format specifically tailored for UNUX customers. Recognizing the pivotal role that branding plays in shaping a company's identity, this questionnaire serves as a comprehensive guide to uncover a brand's authentic values. Through thoughtful responses to the questionnaire, brands can gain valuable insights to define their identity and formulate a strategic approach that aligns seamlessly with their core values.
It also helps us to define what differentiates the brand from its competitors.This questionnaire also helps the brand rethink its future and its short-term and long-term goals.
The questionnaire contains relevant and clear questions, which could offer the maximum information and guidelines to develop the brand's visual identity.
Being a part of this experience has been incredibly enriching for me, as I not only acquired valuable knowledge but also found immense joy in the process. Witnessing the culmination of our meticulous planning and efforts was immensely satisfying, reinforcing the profound sense of accomplishment that comes with seeing the final result.
If you want to create a similar project, contact me!
genesiscardozos@gmail.com
Thanks for your time!
